Strategy
Market Fit
Growth
Turning market insight into clear business direction and execution.
Services
Business strategy & value creation
Market validation & Product-Market Fit
Go-to-Market & business development
Brand & product marketing strategy
My approach
Strategic clarity. Market insight. Practical execution.
Every engagement begins with a focused strategic diagnosis. Drawing on broad cross-functional experience, I interview customers, management and employees, and when relevant, competitors or market experts. This enables me to quickly identify the company’s real challenges, growth opportunities and the capabilities needed to build a stronger competitive advantage.
I then translate the findings into a practical action plan focused on increasing company value, strengthening Product-Market Fit, entering new markets, strengthening Go-to-Market strategy and execution, preparing for investment or M&A, or defining how AI can support business growth. My work with AI is strategic and business-focused; when tools or implementation are needed, I work with the appropriate specialists.
Selected clients
Trusted by technology companies, enterprises and growth-stage businesses.
About Riki
Riki Drori is a strategy, marketing and business development leader with more than 20 years of experience helping companies strengthen market fit, sharpen competitive advantage and turn strategy into action.
For the past 15 years, she has advised CEOs, management teams and investors across technology, telecom and complex B2B markets. Her work spans business strategy and value creation, market validation and Product-Market Fit, Go-to-Market and business development, and product marketing and growth strategy.
She also advises companies on how AI can support business growth. She has worked with Check Point, 4Cast of the Malam Group, AWS Luxembourg, Bezeq International, startups and established companies, and has lectured and mentored entrepreneurs at the Technion.
Get in touch
For strategic consulting and collaboration.
Let’s discuss how to turn it into a clear direction and an actionable plan.
Let’s talk